A new logo
We developed a more modern look, a stable and dynamic form. The use of inverted capitals, symbolic of elasticity and finally. The dark red was replaced by a bright, modern, confident red which is more compatible with digital technology.
This identity development was then continued by the artistic department and by the creation of a brand book, our foundational identity document.
This complete redesigning led the creation of a brandbook and a completely new graphic charter that has resulted in new packaging and various internal and external communication tools.