Gibaud has been weaving a unique story in France since 1890: the story of a textile workshop dedicated to the health of the entire family. Today, Gibaud specializes in orthopedics, support and podiatry, and distributes its services worldwide. Its goal is to transform the world of health by creating new links between caregivers and patients.
After redesigning its identity platform, which was done in cooperation with two strategic corporate brand identity consultants, Bérengère Bachellerie and Claire Guha, Gibaud has announced its new positioning, as expressed in its new signature: weavers of care. (Tisseurs de soin)