The Bien Elevées logo shows a Parisian skyline featuring the rooftops where the four sisters grow saffron. A monogram from the logo reflects the high-end positioning of the brand.
A “homemade” graphic design system
Bien Elevées also embodies the different and complementary talents of 4 creative young women. Therefore, we needed to come up with a graphic design that they could use and manage by themselves without always having to call upon the resources of Die in Color. We needed to combine Illustrations, animations and poetic language, all within a simple system. This graphic charter uses circles, colors, frames and photo masks on which our entrepreneurs’ creations are superimposed.